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Companies now have plenty of online promotional opportunities to generate loads of traffic and increase overall sales, thanks to digital marketing. With social media platforms like Facebook, Twitter, Instagram and more in place, are the businesses still missing an opportunity to build their reputation? Absolutely yes, companies who haven't created a Wikipedia page for their business are missing their massive chance of getting recognized by their customers as a trusted brand, also appearing on the first page of the world's most powerful search engine.

What is Wikipedia page:

Wikipedia is more like an encyclopedia which allows online collaboration. The content you see on Wikipedia pages are not curated by any paid content writers, like other standard encyclopedia’s. It is an open-source site which ca be used as a powerful marketing tool if used correctly.

Before Creating a Page:

Creating a Wikipedia page is the big move that any brand can initiate to increase the brand's visibility. But Wikipedia strives hard not to sound biassed, and hence it has specific guidelines to follow before creating and while managing your business page.

Notability:

Creating a Wikipedia page might sound straightforward, but getting Wikipedia to deem your page as notable is not quite simple. Notability guidelines are one of the most subjective elements of Wikipedia. Just because you have curated content, the Wiki doesn't publish it right away. There are several practices that you should keep in mind, such as ensuring your brand is notable, and the content you create for your business page doesn't sound biased or promotional.

Citation:

If you believe your brand is notable among a decent amount of customers, then you can proceed with creating the content which requires a credible and authentic reference. Citation allows the editors to know that you are a trusted brand, and your business has been talked about in external sources. Citations from media sites, press releases, or on popular websites or public platforms mainly owned by someone, would be a great option that you can add as citations to your business' Wikipedia page. Articles that do not meet the above two guidelines will be deleted or merged into other pages.

Why should your business or brand be on Wikipedia?

Wikipedia can bring tremendous results for your business and awards you the following benefits:

High Exposure: Wikipedia pages have a prime real estate on Google search results page. It is more likely to appear on the first page of the search engine. Having an article on Wikipedia will help you bring more exposure to your site.

Brand Reliability: Your Wikipedia article let your customers know that you are a notable brand and also influences a specific type of customers who researches the brand, before making purchases.

Increase Trust: There is no doubt that your website needs to earn trust from both the end, like customers and search engines. Wikipedia pages serve both of these in one plate.

Increase Sales: The additional credible website presence of your business will represent your business with integrity. This, in turn, brings you a definite increase in sales.

SEO at Free of cost: Getting a credible link from Wikipedia is going to help your businesses Domain Authority score dramatically.Being Digital marketing agency we would love to work with different industries contact us for more detailes